Steve McPherson

About Steve McPherson

With a three-decade-long corporate career including a six-year tenure as President of ABC Entertainment, Steve McPherson currently concentrates on entrepreneurial ventures that reflect his personal interests. In 2007, Steve McPherson partnered with a Napa Valley vintner in establishing PROMISE, a Cabernet Sauvignon label. The enterprise, now entering its fourth vintage, reflects a longstanding passion for wine collecting and a personal promise made to his wife to pursue winemaking.

In 2010, Mr. McPherson became involved as founding partner with The Original MOONSHINE, a small-batch whiskey producer that puts 100 percent estate-grown corn through a four-stage distillation process. Available in select urban markets, the 80-proof liquor benefits from production employing authentic Prohibition-era copper pot still equipment.

Steven McPherson’s latest venture is PURPAK, a powdered supplement drink that was developed in collaboration with a dedicated team of physical fitness experts and bioscientists. PURPAK is a complex and unique blend, combining a full range of antioxidants, minerals, vitamins, and supplements in a once-a-day nutritional product.

A graduate of Cornell University, Mr. McPherson spent four years in brokerage and fund management in New York prior to moving to Los Angeles. He worked initially in California as Production Assistant with Witt/Thomas/Harris Productions, helping develop television sitcoms, such as Empty Nest and Golden Girls. Next taking a position as Manager of Current Programs with Fox Broadcasting, he assisted such comedians as Martin Lawrence and Ben Stiller in launching their careers. Prior to joining ABC Entertainment, Steve McPherson served as Vice President of Creative Affairs with NBC, driving the firm to leadership status in all major viewer categories.